I’m really excited to be one of the speakers at the upcoming Metromom Online Success Telesummit. I’m one of 18 experts sharing information on how to maximize your time and energy with knock-out internet marketing strategies. There will be so much great information about blogging, press releases, social networking, SEO techniques and much, much more.
My talk is about Leveraging Your Knowledge for Profit – How to Confidently & Quickly Create Compelling Content. I will share the following tips:
- How to determine you area of expertise so you can share your information with confidence
- How to be (and stay) inspired so you never experience writer’s block
- How to get it out of your head (or your hard drive) by capitalizing on your style of communication
- 3 shortcuts on recycling content into various forms - articles, newsletters, blogs and even info-products
This is a virtual event that takes place on May 1st and 2nd and the best part is that there’s no cost to sign-up! You can go to this page to learn more about it and watch a great video by MetroMom Founder, Kim DeYoung. (If you can’t make it on May 1st and 2nd sign-up anyway so you can learn about various packages that include MP3s or CDs for all 18 calls.)
Tags: blogging, content, Metromom Online Success Telesummit, press releases, Social Networking
Posted in Copywriting, Internet Marketing | No Comments »
Regardless of what’s happening in Wall Street today—who can keep track—the entrepreneurs I know and love are carrying on with business. One trap you never want to fall into is to stop or slow down your marketing. Marketing doesn’t have to be expensive and it’s always important to keep business streaming in.
What’s great is that there are a lot of simple and inexpensive marketing solutions.
1. Article Marketing - Write informative articles and post them on article directories. According to Charlie Page, the owner of the Directory of Ezines, there are over 300,000 ezines out there and an estimated 90% of them use free articles in their ezines.
2. Press Releases - Get some free publicity—what small business owner doesn’t want that? As an extra bonus using an internet distribution service will give your website a traffic boost since these sites rank high on search engines.
3. Amazon - Amazon provides terrific opportunities to promote yourself and your website.
4. Signature Line - Another easy tip is to include a call to action following your signature line in every email you send out - visit my blog, sign-up for my newsletter, take a look at my new e-book.
5. Testimonials - We all love getting testimonials but it’s also a great idea to give testimonials. It’s a simple way to market yourself as an expert in your field and include a link back to your website.
6. Flyers - If you have clients that come to your place of business make sure you have marketing materials visible. For example, you can post a flyer announcing a special promotion or have current newsletters available for them to pick up. If your only interaction is a monthly invoice, take advantage of the opportunity to slip in some marketing material like a newsletter or flyer.
7. Ezines - One of the best and most inexpensive ways to communicate with clients is email. There are inexpensive programs that will allow you to automate the process and send your clients regular email newsletters.
8. Blog - Regular blogging will increase the frequency with which search engine “spiders” visit your site. A blog also helps you position yourself as an expert in your field.
9. Squidoo - There’s no charge to set-up your own page on Squidoo. I know SEO experts who rely heavily on Squidoo to generate website traffic.
10. Social Networking - Facebook and LinkedIn are two of the most popular sites out there. Social networking is not just for teenagers anymore. The biggest marketing experts are on there and you should be too!
It’s easy to put marketing on the back burner, especially if that’s not your “thing”. Instead of getting overwhelmed try picking out a couple of the solutions—that will work best for you and your business—and then schedule some time to put them into action. Get some momentum going and you’ll generate results.
Tags: Add new tag, article marketing, blogs, Internet Marketing, press releases
Posted in Internet Marketing, Marketing, Uncategorized | 1 Comment »
