Do Your Customers Know You Appreciate Referrals?
Who doesn’t love referrals? When you get a referral you get a customer who is already convinced that you can help them. Don’t take them for granted. Show that you appreciate the referral by thanking the referrer.
If it’s a one-time referral, call them up and thank them or send them a handwritten thank you card. This is better than shooting off a quick email but hey that’s better than not responding at all. If there’s someone who’s sending you regular referrals you need to get more creative. Put some thought into an appropriate gift or gesture. A beautiful flower arrangement, tickets to a sporting event, a gift certificate to a popular restaurant – you know best what will suit your referrer.
When a referrer feels appreciated, the next time they have the opportunity to send business your way they will. They will do it with confidence because you’ve shown what a professional and responsive person you are to work with.
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