Benefits of Hosting a Telesummit
I have telesummits on my mind. I’ve been helping three different clients work on their telesummits this month. (FYI- A telesummit is an online interview series on a specific topic that can be accessed via the internet or telephone.)
I’ll be honest it’s a ton of work and I just work on the content end of things – sales pages, blogs, press releases, tweets etc. But in addition to all that a telesummit requires lining up speakers, setting up sign-up pages, autoresponders and much more.
So what’s the payoff? What are the benefits of hosting your own telesummit? I’ve identified five benefits that I’ve observed:
· List-building – This works if it’s a free event – you capture email addresses of everyone who signs-up so you can market to them later.
· Establish your expertise – If you’re trying to position yourself as an expert, providing high-quality content through a telesummit is a great way to do it!
· Ongoing income – After the telesummit you can easily transform the content into an info-product (MP3s, transcripts, worksheets etc.) that generates ongoing income.
· Publicity – This is a great opportunity to get some media coverage for your event, especially if you have well-known speakers participating.
· Establishing relationships with other experts related to your field – Experts are usually happy to participate because they benefit from the list-building and publicity as well. This can be the beginning of great joint-venture partnerships.
If you want to see for yourself how a telesummit works check out the following telesummits (they’re all free):
Going on now:
Career Changer Super Telesummit – Need to change your career? Not only is the event free but anyone who signs up will get a bonus 7 day e-course on career change.
Coming up soon:
Brand Reinvention Summit will be held on October 1st and 2nd. If you’re an entrepreneur, startup CEO and small business owner you’ll want to learn how to reinvent, revitalize or repackage your brand.
Scheduled for this fall:
Metromom Prosperity Summit - Designed for mom entrepreneurs who want to tackle issues surrounding money, mindset and motherhood.
I know there are additional benefits of hosting a telesummit so please feel free to post them in your comments.
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September 16th, 2009 at 11:37 am
Thanks for posting the article, was certainly a great read!