Are you promoting yourself on Amazon?
If you’re a coach, therapist, or any kind of “expert” in your field, Amazon provides terrific opportunities to promote yourself and your website. The first step is to set-up a profile where people can learn more about you. Be as thorough as possible—post your picture, a bio, and of course your website.Â
Find a descriptive name for yourself too—for example I might call myself Jen Odear, The Internet Writing Pro. That makes it clear my area of expertise because Jen Odear by itself doesn’t mean a whole lot, at least to most people…
There are three ways you can generate some buzz within Amazon and encourage visitors to click on your profile:
- Book Reviews - Write a book review. I’m not talking about just any book you’ve read, I’m talking about books related to your expertise. Books that your target audience is interested in reading.  When they find that book they find you, because your book review will show-up on the page. Give an informed opinion on what you like—or don’t like—about the book.  People who are interested in what you have to say will scroll over your name and a window will pop-up with your information—very cool!
- Create Listmania Lists - Listmania allows you to create lists of Amazon books or products that you recommend. It’s an effective way to show that you’re a “well read” expert in your field. Give your list a catchy name but make sure it’s obvious what category you’re covering. This is a great way to get yourself listed throughout Amazon.
- So You’d Like to . . . Guides – This is another great area to post any “how to” articles you have relating to your field. Make them informative and interesting, this isn’t free advertising but it will help your target audience find you.
There’s also a new feature that allows authors who sell products on Amazon to send their blog posts to readers who have bought their books on Amazon or have signed up to receive their posts. Something authors should definitely check-out.
If you have any tips on using Amazon as a marketing tool please share them with me! Also contact me if you’d like more information on how to implement these strategies - www.internetwritingpro.com/contact.
