Are you marketing to current clients?
Advertising, as you know, is a powerful way to attract new clients or customers. However it’s easier and less expensive to market to your current base of clients. Perhaps you’re concerned that any attempt to market to them might just serve to annoy them. You need to remember that you’re not trying to convince them to try your services or products - they’re already convinced! What you’re doing is informing them about some of your different services or products.
For example, a psychotherapist might have a couple come in for marital counseling. People are generally focused on how their therapist will help them with their particular problem. However, if they knew that this therapist also worked with ADHD kids they would realize that this very same therapist could help their eight year old son! So how can this therapist or any professional let their clients know about the variety of services he or she offers? There are lots of ways. I’ll be writing more about them in an upcoming blog. You can also get ideas on my website – http://www.internetwritingpro.com/services.html.
Related posts:
Friendly ways to market to current clientsRemember you have clients that are already convinced that they...
Book Publishers Want Authors with Marketing SavvyI’m very pleased that one of my clients recently landed...
Marketing with every single emailEvery time you interact with vendors, colleagues and especially customers...
Ten simple and inexpensive marketing solutionsRegardless of what’s happening in Wall Street today—who can keep...
What is Your Marketing Message?Every time a potential customer browses your website, reads your...
