The Power of Testimonials
You absolutely need to have testimonials on your website.  Whether you’re promoting a product or a service they are invaluable. There is a lot you can say on your own behalf that will instill confidence in your potential customer. However, as persuasive as you might be, it’s not as powerful as having a customer say something positive about you.
Testimonials build your credibility. This is especially true if you include a name and way of contacting the source of the testimonial. Most customers probably won’t follow-up and contact your source. However, the fact that you’ve given them that option makes them feel more secure.
With testimonials in place you will achieve a critical goal in marketing. You will eliminate the risk your customer feels in trying your service or product. I’ll be writing more soon on how to get testimonials.
Related posts:
Acquiring testimonials - Because you really do need themTestimonials build your credibility like nothing else can. Online this...
The best way to get testimonialsGet them while they’re hot. That’s the best way to...
Copywriting that establishes rapportWe buy from those we know and trust. Think about...
Persuasion vs. manipulation in copywritingI just finished listening to a teleseminar for copywriters by...
