Should you write your own blog?
How do you find the time to blog? It can be a real dilemma. To keep your blog fresh and interesting to readers and use it as part of your SEO strategy it needs to be updated regularly.
I’m talking about bloggers that are consultants, coaches, therapists, or other solo-professionals. Bigger companies can distribute the load. With solo-entrepreneurs it’s a bit more challenging. So do you delegate blogging to someone else? Should you hire a copywriter to write the blog for you?
Well, remember that you want the blog to be in your voice. It’s a fantastic way to establish a real connection with your audience. So here are a few suggestions:
- You may want to hire someone to do the actual posting. Would you blog more regularly if you could just shoot an email with the content of your blog to your assistant?
- Another suggestion would be to hire someone to revamp your old content. Perhaps they could look at old newsletters and articles to come up with a new blog entry that’s still sounds like you.
- The third alternative is to find a copywriter that you really connect with and work closely with them. Establishing this kind of relationship will take time but it’s worth the effort. When you collaborate closely, your copywriter will write using your voice.
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