Newsletters That People Read
Newsletters are an important marketing tool. Whether you email them or send them via “snail” mail, they are an great way of maintaining contact with customers and colleagues.
Don’t make the mistake of talking exclusively about your own business. People who talk about themselves all the time are boring and newsletters that are all about you and your business will be boring. Find interesting tips and real news that you can share so instead of just receiving your newsletter, your contacts will actually read them!
Yes, you can share news about your business. Just make sure it’s not all “you.”
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