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Internet marketing requires that you constantly create new content – ezines, blogs, articles, press releases. And, don’t forget social networking sites like Twitter and Facebook! If you’re not utilizing your content in these various avenues, you’re limiting your marketing exposure. It sounds overwhelming, doesn’t it? It doesn’t have to be…when you use repurposing as a shortcut.
Look at what you already have stored in your content “reservoir”. By creatively expanding what you’ve already developed, you can leverage your time and energy with multiple results. For example, if you’ve been interviewed you can use the information found in your outline or transcript to create blog posts, newsletters or downloadable reports. Let’s say you’ve written an article, use that article in a public presentation or teleseminar by tweaking it to meet the needs of your audience. Just make sure to take the time to organize your content and make the appropriate adjustments depending on your format.
If you’re working with a professional ghostwriter or copywriter, make sure you give them access to your “reservoir” too! I’ve helped many clients repurpose their content from blogs to info products to presentations. The additional benefit of having access to this reservoir is that it helps me to mimic the style of writing. So when clients ask me, “Do you really want to me to send you this old article?” I usually reply, “Yes, send me everything!”  Even if I don’t use all the content it gives me valuable background information.
Repurposing is a huge timesaver. In fact, I used it in writing this blog post! It was based on an interview I gave last year - Leveraging Your Knowledge for Profit – How to Confidently & Quickly Create Compelling Content. So before you jump into your latest project, think about what you can repurpose because with a little tweaking you can save a lot of blood, sweat and tears.
Be sure to share any repurposing tips with me!
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Regardless of what’s happening in Wall Street today—who can keep track—the entrepreneurs I know and love are carrying on with business. One trap you never want to fall into is to stop or slow down your marketing. Marketing doesn’t have to be expensive and it’s always important to keep business streaming in.
What’s great is that there are a lot of simple and inexpensive marketing solutions.
1. Article Marketing - Write informative articles and post them on article directories. According to Charlie Page, the owner of the Directory of Ezines, there are over 300,000 ezines out there and an estimated 90% of them use free articles in their ezines.
2. Press Releases - Get some free publicity—what small business owner doesn’t want that? As an extra bonus using an internet distribution service will give your website a traffic boost since these sites rank high on search engines.
3. Amazon - Amazon provides terrific opportunities to promote yourself and your website.
4. Signature Line - Another easy tip is to include a call to action following your signature line in every email you send out - visit my blog, sign-up for my newsletter, take a look at my new e-book.
5. Testimonials - We all love getting testimonials but it’s also a great idea to give testimonials. It’s a simple way to market yourself as an expert in your field and include a link back to your website.
6. Flyers - If you have clients that come to your place of business make sure you have marketing materials visible. For example, you can post a flyer announcing a special promotion or have current newsletters available for them to pick up. If your only interaction is a monthly invoice, take advantage of the opportunity to slip in some marketing material like a newsletter or flyer.
7. Ezines - One of the best and most inexpensive ways to communicate with clients is email. There are inexpensive programs that will allow you to automate the process and send your clients regular email newsletters.
8. Blog - Regular blogging will increase the frequency with which search engine “spiders” visit your site. A blog also helps you position yourself as an expert in your field.
9. Squidoo - There’s no charge to set-up your own page on Squidoo. I know SEO experts who rely heavily on Squidoo to generate website traffic.
10. Social Networking - Facebook and LinkedIn are two of the most popular sites out there. Social networking is not just for teenagers anymore. The biggest marketing experts are on there and you should be too!
It’s easy to put marketing on the back burner, especially if that’s not your “thing”. Instead of getting overwhelmed try picking out a couple of the solutions—that will work best for you and your business—and then schedule some time to put them into action. Get some momentum going and you’ll generate results.
Tags: Add new tag, article marketing, blogs, Internet Marketing, press releases
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I thought it was time to write a little more about myself. I’m used to extolling the virtues of my clients but it’s more challenging to write about myself. I have a home office I work out of in Medford, Oregon. It’s actually the nicest office I’ve ever had. We’re up on Roxy Ann and I have a beautiful view of the Valley out my window.
Do you love what you do? I do! I really believe that all aspects of your life need to be in balance if you want to be happy, which is of course easier said than done. Thankfully, working as a freelancer is a great fit for my life. I enjoy it because I have the opportunity to work with a lot of great people and help them achieve their marketing goals. I also love it because it gives my flexibility to meet the needs of my kids, a first grader and a three year old.
I’m flexible and I really listen to what you want to achieve with your business. Hopefully, together we can design a marketing plan that will work for your business and your life.
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Perhaps you’ve found a web designer that you’re very happy with. They’ve done a fantastic job creating your website. Six months later you change your PO Box, add a new product line, or want to announce your new location on your site. You call your designer and they’d be happy to help but it will be three or four weeks before they can get to it!
You need to plan ahead of time to make sure someone is always available to update your website. Perhaps you have a designer who will take care of it in a timely matter. Just make sure you communicate your needs with them in advance. Another option is to find a “virtual assistant” with the necessary technical skills who can help you maintain the content on your site. You can also update your own website. Talk to your designer about areas that might need to be frequently changed, perhaps a calendar of events or links page. They can design areas that allow for simple updates without having too much technical know-how.
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We will be leaving you tips, tricks, and suggestions that can help your business succeed on the internet! If you wish to contribute to this blog, you can email me at:Â Â info@internetwritingpro.com. If you have a blog that you would like me to link back to, please let me know and I’ll do so!
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