Archive for the ‘Internet Marketing’ Category
How do you find the time to blog? It can be a real dilemma. To keep your blog fresh and interesting to readers and use it as part of your SEO strategy it needs to be updated regularly.
I’m talking about bloggers that are consultants, coaches, therapists, or other solo-professionals. Bigger companies can distribute the load. With solo-entrepreneurs it’s a bit more challenging. So do you delegate blogging to someone else? Should you hire a copywriter to write the blog for you?
Well, remember that you want the blog to be in your voice. It’s a fantastic way to establish a real connection with your audience. So here are a few suggestions:
- You may want to hire someone to do the actual posting. Would you blog more regularly if you could just shoot an email with the content of your blog to your assistant?
- Another suggestion would be to hire someone to revamp your old content. Perhaps they could look at old newsletters and articles to come up with a new blog entry that’s still sounds like you.
- The third alternative is to find a copywriter that you really connect with and work closely with them. Establishing this kind of relationship will take time but it’s worth the effort. When you collaborate closely, your copywriter will write using your voice.
Posted in Copywriting, Internet Marketing | No Comments »
Every time you interact with vendors, colleagues and especially customers you’re marketing. It’s the little things – like email - that can make the biggest impressions. You’re probably generating a lot of email. A quick email to a customer or colleague may seem like a little thing but it’s all too easy to make the wrong impression. When it comes to representing your business, keep it professional. My recommendation would be to avoid text talk (LOL) and of course always spell check!Â
If you send your email without a signature line you’re missing a golden marketing opportunity. You might think, “But they already have my contact info. Why do I need to send it again?” Because they might forward your email or refer back to it later - by including your contact information you are making it that much easier for people to locate you. Another tip is to include a call to action following your signature line - visit my blog, sign-up for my newsletter, take a look at my new e-book.
Need some more inexpensive marketing ideas? Contact me today at http://www.internetwritingpro.com/contact.html to schedule your complimentary consultation.
Posted in Internet Marketing, Marketing | No Comments »
There are two methods of press release distribution that I recommend to my clients. The first is an internet distribution service like www.prweb.com. This type of distribution is a very effective way of giving your website a traffic boost since these sites rank high on search engines. If reporters are searching for a related topic this is a good way of attracting their attention.
The second type of distribution I recommend is more likely to land you media coverage.  You need to build a media list based on location or industry. This does require more work because you need to generate your own list. You’ll need to do your homework and find out who the best person is to send your release to and the best method – email, fax or online form. This is a service I provide to my clients who are too busy to come up with their own list.
Make sure you have the right angle when you’re distributing your release to individual reporters. Consider using a “local” angle or and “industry” angle. An experienced copywriter can help you come up with an angle to make your press release newsworthy – www.internetwritingpro.com/services.
Posted in Copywriting, Internet Marketing, Public Relations | No Comments »
Perhaps you were one of those business owners who immediately saw the need to have a website. You found a great designer and put up a “flashy” website. But that was ten years ago. It’s probably time to reevaluate your site. This scares you a little bit because you remember spending thousands of dollars the first time and you don’t want to go through that whole exhausting process again.
The difference is today there are a lot more options.  You don’t have to spend thousands and reinvent the wheel. However, you do need to learn about internet marketing strategies and how to harness the power of your website to promote your business. A few small changes to your keywords or layout could make a huge difference. If you need help with the reevaluation process you can contact me for a free consultation - www.internetwritingpro.com/contact.html. In addition to my copywriting and marketing experience, I have great connections with SEO analysts, marketing strategists, graphic designers and web programmers that we can utilize to get your website where it needs to be.
Posted in Copywriting, Internet Marketing, Marketing | No Comments »
In my last blog I talked about how to select creative topics and write your articles. Now let’s get into how to distribute them all over the internet.
First, post your articles on your own website. Search engines love new content. It also is a valuable resource for visitors that come to your site. It gives them the opportunity to “get to know you” and they’ll start to view your site as a resource for valuable information.
Next, you can give your articles a really wide dissemination by submitting them to the following sites:
www.isnare.com
www.ezinearticles.com
www.ideamarketers.com
www.articlecity.com
www.articlehub.com
www.workathomearticles.net
www.marketing-seek.com
www.goarticles.com
www.article-directory.net
Finally, a great way to distribute your articles is by contacting website owners or ezine publishers directly. First, make sure that their website or newsletter is a good fit with your target audience. Then do research and evaluate their traffic. That way you’ll know if it’s worth the effort to post your article on their site.  You can do this by using a toolbar from Alexa. Check it out at www.alexa.com – this is a very powerful tool for internet marketing.
There’s one last thing you absolutely must do. Make sure you include a signature line at the end of your article with a link back to your website.
Yes, this can be a time-consuming process so if you need help getting started let me know – www.internetwritingpro.com/contact.html.
Posted in Internet Marketing | No Comments »
