Archive for May, 2008
I’m very pleased that one of my clients recently landed a contract with a book publisher. I enjoyed helping her develop and distribute her book proposal. I’ll tell you right now…it was a lot of work.
 Authors who just focus on writing a great book are going to miss the key to success—your book proposal needs to SELL YOU not just your book. In today’s competitive market publishers are looking for authors that have marketing savvy. They are looking for authors with some national visibility. So before you approach the publisher, you should establish yourself as an “expert” through speaking engagements, seminars, articles, media coverage and a strong Internet presence. Then you have to package you book proposal in a way that will showcase all this expertise!
Need more advice? I recommend Rick Frishman’s newsletter which contains loads of helpful tips for authors. You can sign-up at www.rickfrishman.com. Feel free to contact me with questions or take a look at some of the services I provide for authors at http://www.internetwritingpro.com/services.html.
Posted in Marketing, Public Relations | 1 Comment »
I recently enjoyed a vacation to Northern California. My husband and I explored Napa and Sonoma Valleys for the first time. We had a great time… but what was interesting was my reaction when I came back home to the Rogue Valley (located in Southern Oregon). As I drove by the pear orchards and vineyards to my house I realized that it was just as beautiful as Napa AND a lot less expensive!
Sometimes you have to get away from something to really appreciate its value. I think that’s good advice if you’re an entrepreneur promoting a new service or product. Sometimes we’re just too close. If you can afford to hire a marketing expert—go for it. If they’re good it will be worth every penny.
If you can’t hire someone, find some friends or colleagues to give you a FRESH perspective. It should be someone who is successful at promoting themselves. Encourage them to be honest and listen to their perspective. It might reveal something you’ve never considered before. You can also take advantage of my free initial consultation. Contact me to set-up a time that works for you - info@internetwritingpro.com.
Posted in Marketing | No Comments »
