How to distribute your press release Tuesday, February 5th, 2008
There are two methods of press release distribution that I recommend to my clients. The first is an internet distribution service like www.prweb.com. This type of distribution is a very effective way of giving your website a traffic boost since these sites rank high on search engines. If reporters are searching for a related topic this is a good way of attracting their attention.
The second type of distribution I recommend is more likely to land you media coverage.  You need to build a media list based on location or industry. This does require more work because you need to generate your own list. You’ll need to do your homework and find out who the best person is to send your release to and the best method – email, fax or online form. This is a service I provide to my clients who are too busy to come up with their own list.
Make sure you have the right angle when you’re distributing your release to individual reporters. Consider using a “local” angle or and “industry” angle. An experienced copywriter can help you come up with an angle to make your press release newsworthy – www.internetwritingpro.com/services.
