Archive for September, 2007
You absolutely need to have testimonials on your website.  Whether you’re promoting a product or a service they are invaluable. There is a lot you can say on your own behalf that will instill confidence in your potential customer. However, as persuasive as you might be, it’s not as powerful as having a customer say something positive about you.
Testimonials build your credibility. This is especially true if you include a name and way of contacting the source of the testimonial. Most customers probably won’t follow-up and contact your source. However, the fact that you’ve given them that option makes them feel more secure.
With testimonials in place you will achieve a critical goal in marketing. You will eliminate the risk your customer feels in trying your service or product. I’ll be writing more soon on how to get testimonials.
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Every time a potential customer browses your website, reads your ad, or looks over your brochure they come away with a message. The question is – are you formulating that message or are you leaving it up to chance? What do you want your prospect to remember? If you don’t know the answer to that question than you can be sure that your prospect doesn’t either.
Before you spend a cent on marketing materials, spend some time developing a unique and appealing message. Make the message appealing by offering your target market with a solution to a problem. Make the message unique by showing them how your business is the best option for providing that solution.
Once you have a clearly defined message you need to consistently use it. The same message needs to be implemented in all your marketing efforts - brochures, website content and even in person. Â Do you need some help defining and implementing your marketing message? Email me at info@internetwritingpro.com and I can help you get started today.
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I thought it was time to write a little more about myself. I’m used to extolling the virtues of my clients but it’s more challenging to write about myself. I have a home office I work out of in Medford, Oregon. It’s actually the nicest office I’ve ever had. We’re up on Roxy Ann and I have a beautiful view of the Valley out my window.
Do you love what you do? I do! I really believe that all aspects of your life need to be in balance if you want to be happy, which is of course easier said than done. Thankfully, working as a freelancer is a great fit for my life. I enjoy it because I have the opportunity to work with a lot of great people and help them achieve their marketing goals. I also love it because it gives my flexibility to meet the needs of my kids, a first grader and a three year old.
I’m flexible and I really listen to what you want to achieve with your business. Hopefully, together we can design a marketing plan that will work for your business and your life.
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Who doesn’t love referrals? When you get a referral you get a customer who is already convinced that you can help them. Don’t take them for granted. Show that you appreciate the referral by thanking the referrer.
If it’s a one-time referral, call them up and thank them or send them a handwritten thank you card. This is better than shooting off a quick email but hey that’s better than not responding at all. If there’s someone who’s sending you regular referrals you need to get more creative. Put some thought into an appropriate gift or gesture. A beautiful flower arrangement, tickets to a sporting event, a gift certificate to a popular restaurant – you know best what will suit your referrer.
When a referrer feels appreciated, the next time they have the opportunity to send business your way they will. They will do it with confidence because you’ve shown what a professional and responsive person you are to work with.
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